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James Rouse

James Rouse

UK / US / Amsterdam
This Is Our Christmas. This Is Our BBC.

This Is Our Christmas. This Is Our BBC.

BBC

Vampire

Vampire

Pedigree

The Fight

The Fight

WhatsApp

Test Results

Test Results

Marmite

Mog's Christmas Calamity

Mog's Christmas Calamity

Sainsbury's

Hope

Hope

International Red Cross

Fun Run

Fun Run

The Guardian

Baby

Baby

VW

Designated Driver

Designated Driver

The AA

Digital Safety

Digital Safety

Barclays

Rescue

Rescue

Marmite

Parking

Parking

Euromillions

Sorry, I Spent It On Myself

Sorry, I Spent It On Myself

Harvey Nichols

About
James

There are not many directors with a degree in Hotel Management, but then, there are not many directors like James Rouse.

He’s been a copywriter, a Creative Director, and he even started his own design and manufacturing company called Soup Design, selling household objects all over the world. In 2003, James made his directorial debut with a campaign for Trojan Condoms. Since then, he has worked with everyone from Harvey Nichols and Sainsbury’s to VW and The International Red Cross. And he’s won countless awards along the way, including two Cannes Film Grand Prix, British Arrows Commercial of the Year, alongside Gold Lions and Arrows aplenty. His Mog film for Sainsbury’s even won Christmas, and is still the UK’s most watched Christmas ad. 

Whether creating comedy or telling deeply moving human stories, James is a master of performance, working with actors to capture the beauty, humour, and emotion of real life. If you ask us, hospitality’s loss is advertising’s gain.

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